Samantha Matusoff

With 20 years in communications and funding management, I am an exceptional storyteller and relationship-builder. My mission? It's all about empowering individuals and businesses through creative marketing, inclusive communication strategies, and some serious attention to detail.

 

I’m passionate about diving into projects that have a meaningful impact, especially those that align with my purpose-driven values. I'm the go-to person for spotting gaps in project outlines and fine-tuning budget strategies. Leading large projects with global impact is second nature to me, and I never miss a deadline.

I've taken the self-taught route for much of my career, and it's something I'm super proud of. I've had the privilege of interviewing 1,500+ folks during my career journey, ranging from everyday heroes to rock stars (like Lizzo!).

My work has made a significant cultural impact, securing over $5 million in funding for legendary artists like Our Lady Peace and Charlotte Cardin to emerging artists like Aysanabee and Ruby Waters.

My proactive and highly organized approach led me to work for Metro News, CBC, Ottawa Bluesfest, and some cool record labels too.

My personal mission: make the world a better place for my son and complete my Goodreads challenge for 2024 (I’m on 3/30 books so far!)